Flip'N Your Lid Burger Brand Guidelines

For this assignment, I had to create a brand guidelines for the brand I created.  The brand guidelines showcases my logo design I created for the brand.  In the brand guidelines I created it has the brand values of the logo I created, the  logo usage, the brand colours and the typography that is being used for the brand.  The images in the brand guidelines illustrates an understanding of what the brand is supposed to be, helps evoke a space for the brand where it's both calming and fun.  It also illustrates the lifestyle and the freshly made food for the brand.
This slide of the presentation shows the logo I created for Flip'N Your Lid Burger Brand and the background is like a cheesy background.
Table of Contents
This slide of the presentation is the table of contents.
Introduction
For ages 15-60 who are looking for high quality affordable meals as well as a fun, casual and unique dining experience set in a retro style diner with a modern twist. Our authentic food made fresh in house daily which includes our never frozen beef burgers, served in eco friendly packaging are always served with a smile. Our business strives to engage our community not only through our great service, but also to provide a great place for friends and family to gather for a meal, celebrate a special occasion or simply chat in a casual environment while listening to music as well as playing games creating long lasting memories.
Brand Values
Trustworthy
Community
Integrity
High Quality
Friendly
Entertainment
Creative
Unique
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour, the words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a retro red colour. The words Your Lid is in a cheesy orange colour underneath the retro red colour of the explosion in the logo.
Logo Usage
This slide of the presentation has the name Logo Usage including 01 in a white colour and the background colour is in a orange colour.
The Flip'N Your Lid Burger Logo represents A retro diner with a modern twist that focuses on the social enrichment where their customers can enjoy their freshly made meals while connecting with others by listening to music and playing games.  The arrangement of the logo having the explosion pushing the top bun off the burger makes it creative as well as it evokes a playful and exciting mood to the logo.  The colours used evokes a warm and friendly feeling to the brand.  As well as the sans serif Font used in the logo evokes a playful and fun mood to the brand. 
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour, the words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a retro red colour. The words Your Lid is in a cheesy orange colour underneath the retro red colour of the explosion in the logo.
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a knight black colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a smooth white colour. The words Your Lid is in knight black colour underneath the knight black colour of the explosion in the logo. The background of the logo is in a retro red colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour. The background colour is in a vintage purple colour.
It’s a wordmark where the words Flip’N and Burger are in a retro red colour. The word Your Lid is in a cheesy orange colour and the background colour of the wordmark is in a knight black colour.
Primary Logo
The Flip'N Your Lid Burger primary brand logo that represents a retro diner with a modern twist. Our sans serif font is a regular weight font that evokes a feeling of friendliness, fun, playful and a casual environment. The icon of the burger with the explosion pulls in letter forms from the wordmark to create a seamless anchor above. 
Primary Logo Colours
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour, the words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a retro red colour. The words Your Lid is in a cheesy orange colour underneath the retro red colour of the explosion in the logo.
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a knight black colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a smooth white colour. The words Your Lid is in knight black colour underneath the knight black colour of the explosion in the logo. The background of the logo is in a retro red colour.
Secondary Logo Colours
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a retro red colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a warm yellow colour. The words Your Lid is in retro red colour underneath the retro red colour of the explosion in the logo. The background of the logo is in a knight black colour.
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a vintage purple colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a smooth white colour. The words Your Lid is in vintage purple colour underneath the vintage purple colour of the explosion in the logo. The background of the logo is in a smooth white colour.
Logo Clear Space & Minimum Size
To maintain a consistent presentation of each Flip'N Your Lid Burger logo, keep equal clear space around it. Crowding the logo detracts from its legibility and impact. Maintaining clear space is important as it ensures maximum impact of our key brand elements in communications. Another way to maintain maximum legibility and brand recognition is to stick to minimum logo size specifications.
This slide of the presentation showcases what the clear space of the logo will be and how it will be at minimum size.
Incorrect Usage
Along with clear direction for how and when to use each logo application, it is equally important to know what can and cannot be done when applying the logo in practice.​​​​​​​
On the right are some examples of ways in which the logo and elements of the logo cannot be altered. For consistency, it is best to only use the logos as they have been provided to you in the logo suite. 
This slide of the presentation showcases the incorrect usage of the logo.
Wordmark Logo
The Flip'N Your Lid Burger wordmark brand logo.  Our sans serif font is a regular weight font that evokes a feeling of friendliness, fun, playful and a casual environment.  The way the words of the wordmark is arranged the words form a shape of a burger.
Primary Logo Colours
It’s a wordmark where the words Flip’N and Burger are in a retro red colour. The word Your Lid is in a cheesy orange colour and the background colour of the wordmark is in a knight black colour.
It’s a wordmark where the words Flip’N, Your Lid and Burger are in a knight black colour. The background colour of the wordmark is in a smooth white colour.
Secondary Logo Colours
It’s a wordmark where the words Flip’N and Burger are in a retro red colour. The word Your Lid is in a cheesy orange colour and the background colour of the wordmark is in a vintage purple colour.
It’s a wordmark where the words Flip’N and Burger are in a cheesy orange colour. The word Your Lid is in a retro red colour and the background colour of the wordmark is in a vintage purple colour.
Logo Clear Space & Minimum Size
To maintain a consistent presentation of each Flip'N Your Lid Burger logo, keep equal clear space around it. Crowding the logo detracts from its legibility and impact. Maintaining clear space is important as it ensures maximum impact of our key brand elements in communications. Another way to maintain maximum legibility and brand recognition is to stick to minimum logo size specifications.
This slide of the presentation shows the logo clear space with the wordmark logo and the minimum size it will be.
Incorrect Usage
Along with clear direction for how and when to use each logo application, it is equally important to know what can and cannot be done when applying the logo in practice.​​​​​​​
On the right are some examples of ways in which the logo and elements of the logo cannot be altered. For consistency, it is best to only use the logos as they have been provided to you in the logo suite. 
This slide of the presentation showcases the incorrect usage of the wordmark logo.
Icon Logo
The Flip'N Your Lid Burger icon logo is retro with a modern twist.  The icon pulls the elements together and creates a creative, fun and
seamless icon.
Primary Logo Colours
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour. The background colour is in a knight black colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a retro red colour. The background colour is in a warm yellow colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a knight black colour. The background colour is in a smooth white colour.
Secondary Logo Colours
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a smooth white colour. The background colour is in a knight black colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a retro red colour. The background colour is in a vintage purple colour.
Logo Clear Space & Minimum Size
To maintain a consistent presentation of each Flip'N Your Lid Burger logo, keep equal clear space around it. Crowding the logo detracts from its legibility and impact. Maintaining clear space is important as it ensures maximum impact of our key brand elements in communications. Another way to maintain maximum legibility and brand recognition is to stick to minimum logo size specifications.
This slide of the presentation showcases the logo clear space of the logo icon and the minimum size it will be.
Incorrect Usage
Along with clear direction for how and when to use each logo application, it is equally important to know what can and cannot be done when applying the logo in practice.​​​​​​​
On the right are some examples of ways in which the logo and elements of the logo cannot be altered. For consistency, it is best to only use the logos as they have been provided to you in the logo suite. 
This slide of the presentation showcases the incorrect usage for the logo icon.
Brand Colours
This slide of the presentation has the word Brand colours including o2 in a black colour and the background colour in a yellow colour.
Colour is a key identifier for the Flip'N Your Lid Burger brand. On this page, it illustrates the colour palette That's consistent through out the brand, as well as it emphasizes the values and mission statement for the brand.
This slide of the presentation shows what the colours of the brand will be.
Colour Palette
The Flip'N Your Name Burger colours are playful, fun, friendly, warm, creative and evokes a sense of social enrichment to complementary to the interior design of the space. The palette consists of four primary colours Warm Yellow, Retro Red, Cheesy Orange and Knight Black, and two secondary colours Smooth White and Vintage Purple. These colours are present in communications through graphic elements and applications.
Smooth White and Vintage Purple should primarily be used for background colours, but sometimes they are used in the logo.​​​​​​​
Primary Colours
Primary colours for the brand are warm yellow colour, retro red colour, cheesy orange colour and knight black colour.
Secondary Colours
Secondary colours are smooth white colour and vintage purple colour.
In the logo the use of bright colours and the use of black on white helps create hierarchy in making the logo playful and eye catching to their audience.  Having the retro red colour for the words Flip'N Your Lid and Burger emphasizes the words on the logo, as well as having the colour on the explosion pushing the bun off the burger to make the logo look creative and fun.
Primary Colour Usage
Flip'N Your Lid Burger colours evokes a playful, friendly, fun, exciting and warm feeling to the interior design of the space. The palette consists of 4 primary colours Warm Yellow, Retro Red, Cheesy Orange, and Knight Black. These colours are present in communications through graphic elements and applications.
Primary Logo
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour, the words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a retro red colour. The words Your Lid is in a cheesy orange colour underneath the retro red colour of the explosion in the logo.
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a knight black colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a smooth white colour. The words Your Lid is in knight black colour underneath the knight black colour of the explosion in the logo. The background of the logo is in a smooth white colour.
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a knight black colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a smooth white colour. The words Your Lid is in knight black colour underneath the knight black colour of the explosion in the logo. The background of the logo is in a retro red colour.
Wordmark
It’s a wordmark where the words Flip’N and Burger are in a retro red colour. The word Your Lid is in a cheesy orange colour and the background colour of the wordmark is in a knight black colour.
It’s a wordmark where the words Flip’N, Your Lid and Burger are in a knight black colour. The background colour of the wordmark is in a smooth white colour.
Icon
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour. The background colour is in a knight black colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a knight black colour. The background colour is in a smooth white colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a retro red colour. The background colour is in a warm yellow colour.
Secondary Colour Usage
Flip'N Your Lid Burger colours evokes a playful, friendly, fun, exciting and warm feeling to the interior design of the space. The palette consists of 2 secondary colours sometimes used for the Logo and background which is Smooth White and Vintage Purple. These colours are present in communications through graphic elements and applications.​​​​​​​
Secondary Logo
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a smooth white colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a knight black colour. The words Your Lid is in smooth white colour underneath the smooth white colour of the explosion in the logo. The background of the logo is in a knight black colour.
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a retro red colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a warm yellow colour. The words Your Lid is in retro red colour underneath the retro red colour of the explosion in the logo. The background of the logo is in a knight black colour.
It's a logo of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a vintage purple colour. The words Flip'N is on the top of the burger bun and the word Burger is on the bottom burger bun both in a smooth white colour. The words Your Lid is in vintage purple colour underneath the vintage purple colour of the explosion in the logo. The background of the logo is in a smooth white colour.
Wordmark
It’s a wordmark where the words Flip’N and Burger are in a cheesy orange colour. The word Your Lid is in a retro red colour and the background colour of the wordmark is in a vintage purple colour.
It’s a wordmark where the words Flip’N and Burger are in a retro red colour. The word Your Lid is in a cheesy orange colour and the background colour of the wordmark is in a vintage purple colour.
Icon
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a smooth white colour. The background colour is in a knight black colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which both the burger bun and the explosion in the logo is in a retro red colour. The background colour is in a vintage purple colour.
It's an icon of a burger where the top of the burger bread on the logo is being pushed upward from the explosion which is in a retro red colour. The burger bun is in a warm yellow colour. The background colour is in a vintage purple colour.
Typography
This slide of the presentation the word Typography including 03 will be in a white colour and the background colour will be in a orange colour.
Typography is essential to expressing the brand as well as establishing a hierarchy of information in layout.
Our primary headline typeface is Arial Black Regular. This font is a sans serif font that creates hierarchy, evokes a friendly and playful mood in the brand.
Our secondary typeface is Arial Regular. This is another sans serif font that is consistent with the Brand and with the Arial Black it helps evokes a playful, fun and friendly mood in the brand.
Typography and consistent use of typefaces is a key element in creating a cohesive look. Our font families and design are the first visual impression that we make.
This slide of the presentation showcases what fonts will be used for the brand.
Primary Font
Arial Black is a sans serif typeface that evokes a playful, fun and friendly mood.  It is found in the logo and is used for both the Headline and Subheading text, while being consistent with the brand.  The regular font of the Arial Black used for the type usage creates hiearchy and evokes the mood of the brand.
This slide of the presentation showcases what the primary font being used for the logo.
Secondary Font
Arial is a sans serif typeface that evokes a playful, fun and friendly mood.  It's weight is a regular font used for the Body Copy, while it is still consistent with the brand and works well with the Arial Black font evoking the mood of the brand.
This slide of the presentation showcases what is the secondary font being used for the logo.
Photography
This slide of the presentation the word Photography including 04 will be in a black colour and the background will be in a yellow colour.
Flip'N Your Lid Burger photography is a critical tool for all brand applications, as images are combined to bring life to the brand and evoke a space that is both calming and fun.
This slide of the presentation showcases the images of what the atmosphere will be like when having food at Flip'N Your Lid Burger diner.
 Lifestyle Imagery
Images for reference only
The lifestyle imagery illustrates the company's mission about the expierence their customers will have in a social enrichment environment.  The lifestyle imagery focuses on the social enrichment of the restaurant where the customers can enjoy their freshly made food while connecting with others by listening to the music and playing games.  It shows the environment of the retro style restaurant with a modern twist while people enjoying the food, playing retro style games and listening to music.
This slide of the presentation showcases the images of what the lifestyle will be like when eating a meal from the Flip'N Your Lid Burger diner.
Food Imagery
Images for reference only

The lifestyle imagery illustrates the freshly made food the restaurant serves while their customers connect with others enjoying their freshly made food.  They serve a variety of burgers like meat, veggie and chicken burgers and side with a soda or a milkshake.
This slide of the presentation showcases what the freshly made food will be served at the diner.
Applications
This slide of the presentation where the word application including 05 will be in a white colour and the background will be in a orange colour.
This slide of the presentation showcases the ads I created for Flip'N Your Lid Burger.
This slide of the presentation showcases what the employees attire will look like and what their packaging will look like.
Flip'N Your Lid Burger

1154 St Clair Ave W, Toronto, Ontario, Canada
(613)-555-0114
https://www.Flip'NYourLidBurger.ca
Flip'NYourLidBurger@gmail.com
This slide of the presentation is the end of the presentation where it showcases the logo icon of the brand in a white colour, the name underneath it in a white colour which also includes the mockup address, the mockup phone number, their mockup website and their mockup email will be in a white colour.
During this project for my Branding 2 class, I had to figure out what the brand values are for the brand I created, what the logo usage will look like, how will it be used, I had to showcase what the brand colours are for the brand, what typography was used as well as imagery to display the look and feel of the brand. When I created the Flip'N Your Lid Burger logo, I thought of creating it where it represents a retro diner with a modern twist feeling where they server freshly made meals to their customers and can connect with others by playing video games or listening to music. The way I have the top bun of the burger on the logo being pushed upward from the explosion emphasizes playful and exciting mood. I choose warm yellow, retro red, cheesy orange and knight black for my primary colours to emphasize a warm and friendly feeling. Both the primary and the secondary colours used helps create a sense of heigharchy in the logo where it makes it playful and attracts the audiences attention. The typography I used is simple and consistent throughout the brand. The photography I used helps visualize the life style of what the brand is about. As well as showcasing images of what the freshly made food will look like when served to their customers. I also did include advertisement for the brand where it shows what meals they server, how much they cost, how much it cost to play games at the retro diner, I created a social media page for the brand, I created what their employees attire will look like and what the packaging of for the freshly made meals they serve will look like.
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An arrow in a shape of a letter S. The top half of the arrow is in a red colour and the bottom half of the arrow is in a blue colour. There is an eye in the middle of the logo where it's eye is open and the iris of the eye is in a light blue colour.
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